October is Breast Cancer Awareness Month. (I know everyone knows that unless they live under a rock, and if you're reading this, you don't. Still, I couldn't help stating the obvious. Sorry.)
The NFL is participating in the campaign this week. The goalpost wrappings are pink. The helmets have pink BCAM decals on them. And the players are allowed to wear non-regulation gear (in other words, pink stuff). Most are wearing pink cleats, gloves, or armbands. The refs' jerseys also sport pink ribbons, and they're wearing pink wristbands, too. Many coaches and sideline staff have hats with pink brims or ribbons pinned to their collars. Very cool.
Even cooler, all of these pink items will be auctioned off for charity. People pay big bucks for items worn by their favorite players, and how much better for that money to be going to this cause? It makes me a little annoyed at the few players who aren't participating.
On the Cincinnati Bengals, receiver Chad Ochocinco (née Johnson) is taking it even further. He's known for being an attention hog, has probably paid a third of his salary over the years in fines for showboating and other violations. This time, he's making something good out of it. He has reportedly declared an intention to wear his pink gear all month (the NFL is only sanctioning it this weekend; after that, it would be considered an equipment violation and he'd be fined). He says he'll match his fines in donations to the campaign. He still gets the attention he craves, but for doing something good instead of something stupid.
If the NFL was smart, they'd donate his fines, too. :)